GROLSCH

Grolsch prides itself on being a brand with an independent magnetic spirit. Commissioned to design a caravan for The Old MacDaddy Hotel, magnetic was the key ingredient. The result is a fully modular and magnetic caravan that can be reconfigured to reflect the mood, character and personality of the person who will spend the night in this room ensuring that no two nights are the same.

Temporary branding of Grolsch logo means you don't spend time in an overtly branded space. 

Magnetic Filing move to tell the time